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Global Appetite: Key Drivers Shaping the Multi-Trillion Dollar Food & Beverage Market
Consumer preferences are at the heart of the market’s current evolution, prioritizing health and wellness. This trend is sparking monumental growth in specialized segments. Plant-based foods, driven by environmental and ethical consciousness, are seeing double-digit growth. Similarly, the functional beverage market, which includes probiotic drinks and fortified waters offering specific health benefits, is rapidly expanding as consumers look to their diets for nutritional support.
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